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Venture Capital Authors: Dan Blacharski, Elizabeth White, Jnan Dash, Dynatrace Blog, Pat Romanski

Related Topics: Cloud Computing, Virtualization Magazine, Venture Capital

Cloud Computing: Article

Cash Registers in the Cloud

In the name-dropping contest, the biggest name that Aria rival Zuora can drop is Salesforce.com founder Marc Benioff

According to the rules of the New Austerity, companies get points these days just for raising financing. And like double coupons, they get double points for persuading chic hard-nosed investors to part with their money.

Aria Systems just came home with the chicest VC there is – Venrock, the Rockefeller concern that pretty much invented venture capital and funded Intel, Apple and the Google-acquired DoubleClick when they were start-ups.

In the name-dropping contest, the biggest name that Aria rival Zuora can drop is Salesforce.com founder and ex-Oracle lieutenant Marc Benioff, who was in short pants when Venrock started writing checks.

Benioff anted up some seed capital for Zuora.

What Aria and Zuora do is on-demand billing.

Aria also does customer lifecycle management and it just got a $10 million B round from Venrock.

It says it valuation this time through was double its A round last year.

It initial investors included Hummer Winblad and Dave Labuda, the Half Moon Bay restaurateur who used to be Oracle’s CFO then went and started Portal Software and sold it to Oracle for $220 million two years ago. Founded in the days when the Internet was new, Portal focused on billing when nobody knew how to do it on the web.

Anyway, Aria wanted the Venrock money to accelerate the development of its A+ Billing Platform, an enterprise-class billing platform offered as a flexible Software-as-a Service (SaaS).

Aria, which says it was almost profitable before its first round, has managed over a million accounts (figure going on two billion transactions) over the past five years.

It converts complex legacy billing systems to subscription management for large enterprises while overseeing subscriptions and reporting for smaller companies. Aria does a lot of the fulfillment for its accounts.

CEO Ed Sullivan says the company takes a holistic approach to managing subscription-based billing – recognizing that the customer experience begins before and continues after payment collection and really embraces the whole lifecycle of a customer’s experience with a company.

For instance, Aria defines billing as customer acquisition, service acquisition, usage tracking, invoicing (calculation, presentment, collection, remittance and reconciliation), customer management and reporting.

In September, it announced a record third quarter that saw sales bookings double sequentially and quadruple from the first quarter. It claims an “enormous uptick” since September.

Cloud Computing Technology Contributors of 2009
10Gen, 3Leaf Systems, 6fusion International, Absolute Performance, Ajaxo, Alentus, Appirio, Appistry, Aptaria, Arena Maxtronic, Arista Networks, Asankya Networks, BitRock, BlueLock, Boomi , Box.net, Canaan Partners, Casdex, Chris Richardson Consulting, CITTIO, Cloud Architects, Cloud9 Analytics, CloudRamp, CloudScale Networks, Cloudscape.ws, CloudWorks, CNI Systems, CohesiveFT, CollabNet, Concentric, Cordys, Cronus Partners, CSRware, CuperTek, Cycle Computing, Dataline, Dell, DNAmail, eBay, Elastra, Engine Yard, Enki Consulting, Enomaly, Excelian, Flexiscale, Forrester, Fortress ITX, G.ho.st, Gear6, GigaSpaces, GraphLogic, GridGain, IBRIX, InfoQ, IntelePeer, IronKey, Iterative Designs, ITO America, Jamcracker, Joyent, JumpBox, Just Skill, Kaavo, Linxter, Mohr Davidow Ventures, MessageLabs, Mimecast, Model Metrics, Moderro Technologies, Moka5 (MokaFive), Mosso, Netmagic, NewServers, Ocarina Networks, Panorama Software, Parabon Computation, Parallels, ParaScale, Patni Computer Systems, Peer1 Networks, Platform Computing, PLX Technology, ProjectLocker, Promise Technology, Qlayer, QlikTech, Rackspace, RampRate, Reliance Globalcom, RightScale, Robson Taylor, Rogue Wave, rPath, Salesforce.com, Sapotek, Saugatuck Technology, ScanSafe, ServePath, ServiceCloud, SIMtone, SkillSoft, Skytap, SmugMug, SOASTA, Solace Systems, Spiceworks, SpiderOak, Symphony Services, Tap In Systems, Teneros, Terremark, Transitive, Trend Micro, Union Square Advisors, Unisys, Univa UD, uTest, Vertica, Weber Shandwick, Widen Enterprises, XCalibre, Zabovo.com, Zeus Technology, Zuora.

Virtualization Technology Contributors of 2009

123Together.com, 361 Degrees, 3PAR, 8e6 Technologies, A10 Networks, Aastra, Accario, Accellion, AccessFlow, AceNet, ACMA, Acronis, Actional, activePDF, Acxiom, Adaptec, ADC, Adder, Adexis, Adtran, Agilysys, Agito Networks, AirMagnet, Akorri, ALADDIN Knowledge Systems, Alcatel-Lucent, Alert Logic, AlterPoint, Altor Networks, AMAX, AMCC, Amyuni, Apani, APC, APCON, APM Experts, Appistry, Applied Innovations, Apptio, Aquantia, Arastra, Aravo, Arbor Solutions, ArcSight, Areohive Networks, Array Networks, Arrow ECS, ARTEC – Computer, Aruba Networks, Asigra, Asoka USA, Aspera, Astaro Internet Security, Atempo, ATEN Technology, Attune Systems, AutoVirt, Avanade, Avaquest, Avaya, Aventiv-NomaDesk, Avocent, AVTECH, AXIOMTEK, BakBone, BBN Technologies, BDNA, BEA Systems, Bedsole, Benchmark Capital, Berkeley Varitronics, BigFix, Bivio Networks, Blade Network, Blue Lane, BlueArc, BluePoint, BlueStripe, Bobcares, Bosanova, Brigh Technologies, Brocade, CA, CalAmp, Capitial Trust Ventures, Cassatt, Catbird, Cayenne, CDG, Ceedo, Certeon, Champion Solutions, Check Point Software, Chip PC, CiRBA, Citihub, Citrix Systems, ClearCube, CommVault, Compass America, Compellent, Compugen, Computer Lab International, Concentsus, Configuresoft, Continuity Software, Coraid, Courion, Coyote Point Systems, cPanel, Credit Suisse, Crosswalk, CrystalTech Web Hosting, CSC, Data Domain, Databarracks, DataCore, DataDirect, Datagardens, DataPipe, DataSynapse, DC3 Solutions, Dell, EqualLogic, Desktone, Devon IT, Digipede, Doctrino Systems, DocuSign, DoubleTake Software, Dynamic Network Factory, DynamicOps, Ecora Software, eG Innovations, Egenera, Electric Cloud, Electrorack, Embotics, Emulex, Endeavors Technology, Enigmatic, Enomaly, Entuity, EqualLogic, Ericom, EVault, Evolving Solutions, Exinda, eXludus, Extentrix Systems, F5Networks, FalconStor, Faronics, FastScale, FastSoft, FOCUS Consulting, Fortinet, Fortisphere, Fugitive LLC, Fujitsu Systems, Fusepoint, FusionStorm, Gateworks, Getronics, Gibraltar Solutions, GlassHouse Technologies, GlobalFluency, GlobalSCAPE, GlobalSign, Green Hills Software, Grid Dynamics, GRIDtoday, groupSPARK, Hiperware, Hitachi Data Systems, Hubspan, Hurricane Electric, Hyper9, HyPerformix, Hyperic, I2 Technology, IGEL Technology, Ignite Consulting, Illumita, IMEX Research, Incipient, Insight Venture Partners, InstallFree, INSYSTEK,Integrien, Ipswitch, Isilon Systems, iTrinegy, KACE, Kaseya, KI Lipton, Kidaro, Kingston Technology, KnownHost, Lanamark, LeftHand Networks, Lenovo, Leostream, Liquid Computing, Lucid8, LynuxWorks, Magirus, Mailtrust, Mainline, ManageIQ, ManageSoft, Marathon Technologies, Marketo, Markitects, McAfee, Meridian IT, Metron, Microsemi, Microserv, Mid-Atlantic Computers, MIMOS, Mimosa Systems, Mindbridge Software, Miva Merchant, MonoSphere, Morph Labs, Mxi Technologies. mySoftIT, Nagarro, Namescape, Ncomputing, NEC, Nemertes, NeoPath, Neoware, Net Magic, NetApp, Neterion, NetEx, NetIQ, Netuitive, Network Appliance, Neverfail, New Age Technologies, New Idea Engineering, NewTek, Nexenta, NextIO. Nimsoft, Niyuta, NoMachine, Nortel, Novell, Novo Innovations, Old Road Computing, Omnitron, On The Avenue, ONStor, Opalis Software, Open Kernel Labs, OpenHosting, OpenSpan, Optaros, Opus Capital, PacketTrap, Palm, Inc., Panda Security, Pano Logic, Pattern Insight, Peak IP Solutions, PHD Technologies, Phoenix Technologies, Phurnace Software, Pillar Data Systems, Pinnacle Cart, Pivot3, Platespin, Proofpoint, ProServeIT, ProSync, Provision Networks, , Q1 Labs, QG Software, Qualys, Quest Software, R1Soft, Racemi, RACKWISE, Radiant Logic, Raritan, Raxco Software, Reflex Security, Regan Technologies, Resolution Enterprises, RF Code, Riverbed, RSA Security, Ruckus Wireless, Sagent Solutions, SanDisk, SAVVIS, ScaleMP, Scalent Systems, ScienceLogic, ScriptLogic, Seanodes, Secure Command, Secure Computing, Sentillion, ServInt, Shavlik, Silpion, SIMtone, Singularity Technologies, Sitemasher, SmarterTools, Socialcast, SoftLayer, SolarWinds, SolutionSet, Sonasoft, SSH Communications Security, StackSafe, Starfire, SteelEye Technology, StillSecure, StoneFly, Stonesoft, Stoneware, StorageCraft, StorageNetworking.org, StorMagic, Stratus, Sun Microsystems , Oren Tech, SunGard, SunView, Supermicro,, Surgient, SWsoft, Sycros, Symantec, Systar, Telecompute, The 451 Group, The Israeli Association of Grid Technologies, TheInfoPro, ThinkEquity Partners, ThinPrint, Third Brigade, Tideway, Tigerpaw, TOA Solutions, ToutVirtual, Train Signal, TRANGO Virtual Processors, Tresys Technology, Trigence, Tripwire, Twisted Pair Solutions, UK-2 Limited, Ulteo, UniPrint, United Devices, V.i. Labs, VaST Systems, VDIworks, VeeAm Software, Veodia, Verio, VeriSign, Vicom, Vigilar, VirtenSys, Virtera, Virtual Computer, Virtual Iron, VirtualizationChat.com, VirtualLogix, Virtugo, Virtutech, Visionapp, VisionCore, VKernel, VM People, VM6, VMLogix, vmSight, vThere, Vyatta, Wyse Technology, XDS, XenoCode, Xiotech, xkoto, Xsigo.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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